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Online Focus Groups

Using Interactive Interviews to Gage Brand Connection

A major research firm used collaborative stimuli in FocalCast Unity to gut check brand sentiment and develop new ideas in national focus groups. The live virtual backroom was used to allow the client to view the groups live and the FocalCast dedicated research accounts were used to manage and store stimuli throughout the project.

Live polling and interactive annotation were used to gather response to branding and FocalSpace virtual idea boards were used to collaboratively brainstorm new ideas. At the completion of the project the client received copies of videos, poll results and idea boards to guide their national rebranding initiative.

 

In-Home Enthographies

In-Home Data for Pharmaceuticals Company

The client used FocalCast Unity with a respondent’s Apple mobile device to conduct an in-home IDI in different locations around the home.

They were able to collect high fidelity quantitative and qualitative data for a pharmaceutical client by conducting part of the interview in the participant’s bathroom and recorded video of the answers to questions as well as the configuration and contents of their medicine cabinet and layout of the room and capture clear insight into the product lifecycle for the client.

Mobile Missions

Virtual Urban Field Trip

Strategists used Unity to facilitate a live-streamed Ethnography session with a respondent in a city in California. The Moderator conducted the session remotely from California and other strategists and client stakeholders joined the call from Minneapolis, Chicago and New York.

The strategists viewed the conference live and were able to chat with each other and with the client using the virtual backroom without their video or presence effecting the respondent/ moderator call. The respondent was easily able to join from their Apple mobile device with the virtual research link and did not need any downloads or credentials to complete the mobile mission.

 
 

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