Valuable Insights from Consumer Conversations

with Just One Click

Unity is a live stream video platform that allows moderators to conduct remote Focus Groups, IDI’s and Shop-alongs, while also enabling a virtual backroom. It captures the whole experience and creates a  project highlight reel  for later review.


Why Unity?

With Unity, conduct effortless research, realize your consumer’s unmet needs, and use these insights to make informed decisions with real impact.


Its easy and interoperable technology is the best way to have valuable conversations - accessible on any device with any audience.


With a secure, unlimited virtual backroom, invite your clients and teammates to participate in sessions and watch research done live.

Check out its features in detail below.



Explore not only the “what” but also the “why” of your consumers’ needs with Unity’s interactive native features. Have exploratory conversations that empower your business decisions.


Conduct remote focus groups and engage with multiple participants with multi-way video calls from your Virtual Research Room.


With an unlimited number of observers in Unity’s Virtual Backroom, external clients and researchers can participate in sessions. Passcode-protected, browser-based, and easily accessible, the backroom feature acts just like a one-way mirror to help deepen your insights.

Use Cases

Assessing community needs and priorities 

Evaluating consumer perceptions toward product or service 

Deepening your understanding of target consumers

Anticipating responses to a major change 

Exploring potential product concepts with stimuli

FocalCast your next project today:

Reach the consumer insights you need for better business decisions, and uncover the value that FocalCast can bring to you.


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