Valuable Insights from Consumer Conversations
with Just One Click
Unity is a live stream video platform that allows moderators to conduct remote Focus Groups, IDI’s and Shop-alongs, while also enabling a virtual backroom. It captures the whole experience and creates a project highlight reel for later review.
With Unity, conduct effortless research, realize your consumer’s unmet needs, and use these insights to make informed decisions with real impact.
Its easy and interoperable technology is the best way to have valuable conversations - accessible on any device with any audience.
With a secure, unlimited virtual backroom, invite your clients and teammates to participate in sessions and watch research done live.
Check out its features in detail below.
Explore not only the “what” but also the “why” of your consumers’ needs with Unity’s interactive native features. Have exploratory conversations that empower your business decisions.
Conduct remote focus groups and engage with multiple participants with multi-way video calls from your Virtual Research Room.
With an unlimited number of observers in Unity’s Virtual Backroom, external clients and researchers can participate in sessions. Passcode-protected, browser-based, and easily accessible, the backroom feature acts just like a one-way mirror to help deepen your insights.
Assessing community needs and priorities
Evaluating consumer perceptions toward product or service
Deepening your understanding of target consumers
Anticipating responses to a major change
Exploring potential product concepts with stimuli